WOLFRAM|DEMONSTRATIONS PROJECT

Monopolist's Profit Maximization

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units
10
A monopolist maximizes profit when marginal cost equals marginal revenue (
MC=MR
). One might think that a monopolist has the pricing power to decrease quantity and increase price in order to increase profit. However, that is not true. This Demonstration shows that once a monopolist deviates from the
MC=MR
condition, profit decreases. You can mouseover a curve to see its definition. You can also see the price and cost per unit by mousing over the dashed horizontal lines.